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California ETEC hosted a week long recruitment tour with stops in Bangkok, Thailand, Yangon, Myanmar, Ho Chi Minh City, Vietnam,  March 14-19th.  These recents events proved to be highly productive and indicate strong opportunities for near-term recruitment success in each country. 

A brief recap of Spring events can be downloaded below-

California ETEC Spring Event Recap_3_28_16_2

A recent survey that was conducted by VETEC’s parent organization,  California ETEC, has again identified the number one issue for U.S. schools recruiting international students-  How to maintain student diversity! While the boon of international students has been helpful to the bottom line of many public and private institutions,  the truth is most programs are too reliant on just a few countries for the majority of their international student population.     While our own organization has been proud to support the recruitment efforts of many institutions in China,  it is very common to hear these same institutions remark they are looking to lighten their dependence on Chinese students.   It is not uncommon to find that the average institution has nearly 50% of their students from China, and this is particularly true for secondary schools that are now emerging as active players in the international student recruitment market.    In the past few years the King Abdullah Scholarship Program has brought more 100,000 Saudi students to U.S shores, and coupled with the tidal wave of Chinese students, it is common to find that 75-80% of English language students at most public and private institutions are from these two countries.

So how then can schools maintain international student diversity?   Without question,  ASEAN countries beckon the best hope.    For a number of schools,  Vietnam is already an important student recruitment market and holds promise to be even more significant in the coming years.    If you add Thailand, Indonesia and the emerging Burmese student market,  the ASEAN region offers a target market of more than 500 million.    California ETEC and VETEC has a long history helping U.S. schools engage the  Vietnamese and Thai markets, going back as far as 2004 when we brought our first school delegation to Bangkok.

2014 IIE Open Doors Data

  • Vietnam-16, 579
  • Indonesia- 7920
  • Thailand- 7340

We invite interested schools to contact California ETEC/VETEC to learn about the recruitment opportunities and key success factors  in the ASEAN region countries and upcoming recruitment events planned in Spring 2015 and future events in Fall 2015.    We will have specific events for public, private and boarding high schools,  colleges and universities.

 

 

 

The latest SEVP report released on May 7th shows that 20, 832 Vietnamese were studying in the U.S, up 4% since January 2014.    Secondary student and undergraduate placements are pacing this new growth.

The 2013 Open Doors Report underscores the importance of Vietnam as a host market for international students in the U.S.    Vietnam remains the 8th largest host market and one of the few markets in Asia showing continued growth- from 15, 572 in 2011/2012 to 16,098 in 2012/2013.     Vietnam is also the 3rd largest host market for community college students, nearly 9% of all associate degree students hail from Vietnam.

ank Place of Origin 2011/12 2012/13 2012/13 % of Total % Change
WORLD TOTAL 764,495 819,644 100.0 7.2
1 China 194,029 235,597 28.7 21.4
2 India 100,270 96,754 11.8 -3.5
3 South Korea 72,295 70,627 8.6 -2.3
4 Saudi Arabia 34,139 44,566 5.4 30.5
5 Canada 26,821 27,357 3.3 2.0
6 Taiwan 23,250 21,867 2.7 -5.9
7 Japan 19,966 19,568 2.4 -2.0
8 Vietnam 15,572 16,098 2.0 3.4
9 Mexico 13,893 14,199 1.7 2.2