By Kieu Giang in HCMC

Mark Matsumoto (2nd,L), president and CEO of California ETEC and representatives from the College Board and some U.S. universities are seen at the launch of VETEC in HCMC last week – Photo: Kieu Giang;  Saigon Times,  March 25, 2013

California ETEC, a U.S.-based education consortium, last week announced the opening of Vietnam Education and Training Center or VETEC in HCMC to promote U.S. education in Vietnam.

VETEC, located at Level 7 of the Centre Point Building at 106 Nguyen Van Troi Street in Phu Nhuan District, was launched in conjunction with the U.S. Department of Commerce and International Trade Administration to respond to the growing importance of the Vietnamese market as a source of international students.

The event had the participation of representatives from University of Hawaii, University of Illinois, University of California Irvine, Solano Community College and California State University Monterey Bay.

“The launch of VETEC will provide U.S. schools an in-country platform to aggressively augment efforts to promote, screen and recruit qualified students. VETEC will be staffed by a dynamic team of bi-lingual student advisors and marketing specialists,” said Mark Matsumoto, president and CEO of California ETEC.

“VETEC will offer Vietnamese parents and students a trusted source to obtain accurate and objective information about U.S. study options. The center offers in-person advising, direct access to U.S. school admission staff and counselors, guidance of application process, scholarship opportunities and English Testing Placement and remediation support,” Vy Vu, VETEC’s director added.

In 2011-2012, more than 15,000 students from Vietnam enrolled in U.S. institutions, placing it as the eighth largest host market. Australia continues to be the most popular choice for overseas study for Vietnamese students with more than 25,000 and nearly 36,000 students also choosing destinations within Asia.

California ETEC (CA ETEC) was established in 2003 to exclusively promote the attraction of international students to the U.S. and expand the export of education services in Asia. The organization builds a network of more than 250 schools throughout the U.S. CA ETEC coordinated the Meet Vietnam Education Forum on behalf of the Vietnam Consulate (SF) in 2009 and in May 2011, CA ETEC received the prestigious President’s “E” Award for exporting excellence.

VETEC Booth at the 2012 NAFSA Conference

California ETEC announced the opening of VETEC™ in Ho Chi Minh City, Vietnam at the recently concluded NAFSA Conference in Houston, Texas. The Vietnam Education and Training Center or VETEC™ is a partnership between California ETEC and the U.S. Department of Commerce, International Trade Administration.

The VETEC™ booth received strong interest from attending participants at the NAFSA Conference. Many U.S. schools indicated the need for an organization such as California ETEC-directly supported by the U.S. government- to provide in-country branding and promotional support to better compete against highly aggressive English speaking competitors from Australia, Canada, Singapore and the U.K. VETEC™ expands upon California ETEC’s continuous efforts over the past eight years promoting U.S. Education in Vietnam, Thailand and S.E. Asia and seeks to be an integral resource for U.S. providers seeking to pro-actively engage the Region.

California ETEC will soon be announcing Grand Opening Kick Off Events. Please check back soon for additional updates.