California ETEC is pleased to announce  a 3 country, 1 week recruitment tour focused on established and emerging markets in S.E. Asia.   The three country tour includes stops in Bangkok, Thailand,  Yangon, Myanmar and HCMC, Vietnam. March 14-19th.  VETEC established an in-country presence in Vietnam with the support of the U.S. Department of Commerce in 2012 and has been facilitating recruitment in Vietnam and Thailand for more than a decade.    At the request of CA ETEC’s school partners,  Myanmar was added as a recruitment stop.

Events include visits to leading public and private high schools,  exclusive U.S. Study Fair(Vietnam),  U.S. Visa briefings and optional study agent networking matchmaking.

To Register-   Contact  California ETEC  co/ or

or visit





Registration Details and Sign-Up Form

Contact California ETEC for further event details.

or tel-714-624-7001


California ETEC and our local branch office in Vietnam(VETEC) coordinated a two country recruitment tour in Bangkok, Thailand and HCMC, Vietnam,  March 18-21.   A delegation of 8 U.S. schools joined events in both countries and were treated to strong student interest in each country

Events included:

Bangkok, Thailand:

High School Visits at leading international schools around Bangkok

U.S. Consulate Briefing

Study Agent Networking Reception


HCMC, Vietnam:

Visits to a gifted public high school and leading international bi-lingual school in HCM

U.S. Consulate Briefing

VETEC Study Fair attended by more than 200 qualified students and parents


Dr. James Badger,  University of North Georgia,  noted,  ” It was encouraging that my visits to the schools and the study fair with your company, VETEC, resulted in a serious application.  Your company provided very good introductions.  I hope to join VETEC again.  “






A recent survey that was conducted by VETEC’s parent organization,  California ETEC, has again identified the number one issue for U.S. schools recruiting international students-  How to maintain student diversity! While the boon of international students has been helpful to the bottom line of many public and private institutions,  the truth is most programs are too reliant on just a few countries for the majority of their international student population.     While our own organization has been proud to support the recruitment efforts of many institutions in China,  it is very common to hear these same institutions remark they are looking to lighten their dependence on Chinese students.   It is not uncommon to find that the average institution has nearly 50% of their students from China, and this is particularly true for secondary schools that are now emerging as active players in the international student recruitment market.    In the past few years the King Abdullah Scholarship Program has brought more 100,000 Saudi students to U.S shores, and coupled with the tidal wave of Chinese students, it is common to find that 75-80% of English language students at most public and private institutions are from these two countries.

So how then can schools maintain international student diversity?   Without question,  ASEAN countries beckon the best hope.    For a number of schools,  Vietnam is already an important student recruitment market and holds promise to be even more significant in the coming years.    If you add Thailand, Indonesia and the emerging Burmese student market,  the ASEAN region offers a target market of more than 500 million.    California ETEC and VETEC has a long history helping U.S. schools engage the  Vietnamese and Thai markets, going back as far as 2004 when we brought our first school delegation to Bangkok.

2014 IIE Open Doors Data

  • Vietnam-16, 579
  • Indonesia- 7920
  • Thailand- 7340

We invite interested schools to contact California ETEC/VETEC to learn about the recruitment opportunities and key success factors  in the ASEAN region countries and upcoming recruitment events planned in Spring 2015 and future events in Fall 2015.    We will have specific events for public, private and boarding high schools,  colleges and universities.




Happy Year of the Goat