A recent survey that was conducted by VETEC’s parent organization,  California ETEC, has again identified the number one issue for U.S. schools recruiting international students-  How to maintain student diversity! While the boon of international students has been helpful to the bottom line of many public and private institutions,  the truth is most programs are too reliant on just a few countries for the majority of their international student population.     While our own organization has been proud to support the recruitment efforts of many institutions in China,  it is very common to hear these same institutions remark they are looking to lighten their dependence on Chinese students.   It is not uncommon to find that the average institution has nearly 50% of their students from China, and this is particularly true for secondary schools that are now emerging as active players in the international student recruitment market.    In the past few years the King Abdullah Scholarship Program has brought more 100,000 Saudi students to U.S shores, and coupled with the tidal wave of Chinese students, it is common to find that 75-80% of English language students at most public and private institutions are from these two countries.

So how then can schools maintain international student diversity?   Without question,  ASEAN countries beckon the best hope.    For a number of schools,  Vietnam is already an important student recruitment market and holds promise to be even more significant in the coming years.    If you add Thailand, Indonesia and the emerging Burmese student market,  the ASEAN region offers a target market of more than 500 million.    California ETEC and VETEC has a long history helping U.S. schools engage the  Vietnamese and Thai markets, going back as far as 2004 when we brought our first school delegation to Bangkok.

2014 IIE Open Doors Data

  • Vietnam-16, 579
  • Indonesia- 7920
  • Thailand- 7340

We invite interested schools to contact California ETEC/VETEC to learn about the recruitment opportunities and key success factors  in the ASEAN region countries and upcoming recruitment events planned in Spring 2015 and future events in Fall 2015.    We will have specific events for public, private and boarding high schools,  colleges and universities.




VETEC hosted a spirited audience of Vietnamese parents and students on April 9th who showed up to hear more about the University of California, Irvine(UCI) and admission requirements for international students. UCI is ranked in the Top 35 of all US universities and has recently joined the ranks of other top flight U.S. universities seeking to recruit academically eligible  Vietnamese students.


By Kieu Giang in HCMC

Mark Matsumoto (2nd,L), president and CEO of California ETEC and representatives from the College Board and some U.S. universities are seen at the launch of VETEC in HCMC last week – Photo: Kieu Giang;  Saigon Times,  March 25, 2013

California ETEC, a U.S.-based education consortium, last week announced the opening of Vietnam Education and Training Center or VETEC in HCMC to promote U.S. education in Vietnam.

VETEC, located at Level 7 of the Centre Point Building at 106 Nguyen Van Troi Street in Phu Nhuan District, was launched in conjunction with the U.S. Department of Commerce and International Trade Administration to respond to the growing importance of the Vietnamese market as a source of international students.

The event had the participation of representatives from University of Hawaii, University of Illinois, University of California Irvine, Solano Community College and California State University Monterey Bay.

“The launch of VETEC will provide U.S. schools an in-country platform to aggressively augment efforts to promote, screen and recruit qualified students. VETEC will be staffed by a dynamic team of bi-lingual student advisors and marketing specialists,” said Mark Matsumoto, president and CEO of California ETEC.

“VETEC will offer Vietnamese parents and students a trusted source to obtain accurate and objective information about U.S. study options. The center offers in-person advising, direct access to U.S. school admission staff and counselors, guidance of application process, scholarship opportunities and English Testing Placement and remediation support,” Vy Vu, VETEC’s director added.

In 2011-2012, more than 15,000 students from Vietnam enrolled in U.S. institutions, placing it as the eighth largest host market. Australia continues to be the most popular choice for overseas study for Vietnamese students with more than 25,000 and nearly 36,000 students also choosing destinations within Asia.

California ETEC (CA ETEC) was established in 2003 to exclusively promote the attraction of international students to the U.S. and expand the export of education services in Asia. The organization builds a network of more than 250 schools throughout the U.S. CA ETEC coordinated the Meet Vietnam Education Forum on behalf of the Vietnam Consulate (SF) in 2009 and in May 2011, CA ETEC received the prestigious President’s “E” Award for exporting excellence.