The SEVIS July 2016 report demonstrates the importance of Vietnam has a host market for international students.  Vietnam is now the 6th leading host market and continues to show ample growth while other key markets- Brazil, Japan, Korea, Saudi Arabia are in decline. This latest SEVIS report reinforces the timeliness to pivot recruitment efforts to S.E. Asia.

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California ETEC Receives Presidential “E Star” Award for Export Service


Irvine, California –  California ETEC was awarded the President’s  “E Star” Award for Export Service by U.S.  Department of Commerce Secretary Penny Pritzker at the Department’s headquarters in Washington, D.C. on May 16th, 2016.

The “E” Awards are the highest recognition any U.S. entity may receive for making a significant contribution to the expansion of U.S. exports. California ETEC has demonstrated a sustained commitment to export expansion, promoting U.S. Education services throughout Asia.

Secretary of Commerce Pritzker noted, “The organization’s expansion of programs to reach international students in Thailand, China, Vietnam and Burma were particularly notable.”

Since 2006, California ETEC has provided a platform for U.S. education and training providers to recruit international students and deliver education programs throughout Asia and the Middle East.  California ETEC maintains overseas recruitment offices in Beijing, China and HCMC, Vietnam, two of the six largest host countries for international students.

“The recruitment of international students to California and U.S. campuses has been our exclusive focus the past 10 years, and we are honored to receive the “E Star” Award,” said Mark Matsumoto, California ETEC, President and CEO.

The export of education services generates more than $31 billion dollars in exports for the U.S.  and contributes nearly $5 billion dollars to the local economy in California. Moreover, revenues from international student tuition and overseas program delivery are increasingly counted upon to make up for shortfalls in public and private education funding in the United States.

California ETEC provides an array services for education providers to expand their international student recruitment or develop new international linkages. The organization has recently launched a comprehensive program to support secondary education providers to begin or expand international recruitment.   California ETEC’s College Pathway Program(CPP) is a low-risk program designed to  assist fledging international student programs blossom at rural and small cities.

California ETEC demonstrated a substantial increase in the volume of exports over the past four-year period, a major criteria for the award.

For more information about California ETEC, visit,

For more information about the “E” Awards and the benefits of exporting, visit,



November 16, 2016-  Open Doors released their annual report of International Student Enrollment in the U.S. and Vietnam was highlighted as one of the important growth markets.

Vietnam’s importance as a top place of origin for international students was evident in the latest Open Doors Report.    Vietnam is the #9 host market for international students in the U.S,  growing from 16, 579 in 2013/2014 to 18, ,722 in 2014/2015 for a percent change of 12.9 percent.   More importantly,  Vietnam is a clear number three host market for Community College students and poised to overtake Korea as the 2nd largest source for Associates Students in the coming year.      Vietnam sent 8.4% of all community college students to the U.S. in 2014/2015.

Thailand maintained its position as a Top 25 place of origin for International students and was the 17th largest source for Community College students in the U.S.

For further details,  please visit  ( Fast Facts 2015).

* Open Doors compiles self-reported data from U.S. Higher Education and does include secondary students and many other student classes in their aggregate numbers. *


A recent survey that was conducted by VETEC’s parent organization,  California ETEC, has again identified the number one issue for U.S. schools recruiting international students-  How to maintain student diversity! While the boon of international students has been helpful to the bottom line of many public and private institutions,  the truth is most programs are too reliant on just a few countries for the majority of their international student population.     While our own organization has been proud to support the recruitment efforts of many institutions in China,  it is very common to hear these same institutions remark they are looking to lighten their dependence on Chinese students.   It is not uncommon to find that the average institution has nearly 50% of their students from China, and this is particularly true for secondary schools that are now emerging as active players in the international student recruitment market.    In the past few years the King Abdullah Scholarship Program has brought more 100,000 Saudi students to U.S shores, and coupled with the tidal wave of Chinese students, it is common to find that 75-80% of English language students at most public and private institutions are from these two countries.

So how then can schools maintain international student diversity?   Without question,  ASEAN countries beckon the best hope.    For a number of schools,  Vietnam is already an important student recruitment market and holds promise to be even more significant in the coming years.    If you add Thailand, Indonesia and the emerging Burmese student market,  the ASEAN region offers a target market of more than 500 million.    California ETEC and VETEC has a long history helping U.S. schools engage the  Vietnamese and Thai markets, going back as far as 2004 when we brought our first school delegation to Bangkok.

2014 IIE Open Doors Data

  • Vietnam-16, 579
  • Indonesia- 7920
  • Thailand- 7340

We invite interested schools to contact California ETEC/VETEC to learn about the recruitment opportunities and key success factors  in the ASEAN region countries and upcoming recruitment events planned in Spring 2015 and future events in Fall 2015.    We will have specific events for public, private and boarding high schools,  colleges and universities.




California ETEC in conjunction with the U.S. Department of Commerce, ITA, will be hosting high impact events in Thailand and Vietnam,  Spring 2015.  These efficient marketing events will include travel to both Bangkok and Ho Chi Minh City.    Please visit the following link for further event information and sign-up.

 Early Bird Registration Discounts offered through December 31st, 2014.



VETEC-U.S. Education Center held a lively briefing session with East Los Angeles College on June 21st.    Vi Ly, Dean of Student Affairs at East Los Angeles College(ELAC), provided a detailed briefing about opportunities to study at a U.S. Community College and the advantages of 2+2 pathways at leading California and U.S. universities.     Students who were unable to attend the June 21st event are encouraged to contact VETEC to learn about study opportunities at ELAC and how to qualify for a special international scholarship available when applying through VETEC.

VETEC hosts Vi Ly, East Los Angeles College on June 21st.

VETEC Booth at the 2012 NAFSA Conference

California ETEC announced the opening of VETEC™ in Ho Chi Minh City, Vietnam at the recently concluded NAFSA Conference in Houston, Texas. The Vietnam Education and Training Center or VETEC™ is a partnership between California ETEC and the U.S. Department of Commerce, International Trade Administration.

The VETEC™ booth received strong interest from attending participants at the NAFSA Conference. Many U.S. schools indicated the need for an organization such as California ETEC-directly supported by the U.S. government- to provide in-country branding and promotional support to better compete against highly aggressive English speaking competitors from Australia, Canada, Singapore and the U.K. VETEC™ expands upon California ETEC’s continuous efforts over the past eight years promoting U.S. Education in Vietnam, Thailand and S.E. Asia and seeks to be an integral resource for U.S. providers seeking to pro-actively engage the Region.

California ETEC will soon be announcing Grand Opening Kick Off Events. Please check back soon for additional updates.